September 12, 2007
Are you ready for Teen Read Week?
Posted by Mary Woodard under Books and Reading, Events, Programs, Secondary[2] Comments
Congrats to MK at Terry Middle School for registering her campus at the Teen Read Week site!
If you haven’t done this yet, there’s less than a week left before registration closes. Why should you register? YALSA is a non profit organization that depends on its members for support. By registering, you are letting them know that teen literacy is a concern and you are willing to do something about it! By registering, you are telling YALSA that this program is worthwhile, and they will continue to sponsor the week.
Once you have registered, these 13 steps will help you get the word out about your celebration.
Teen Read Week PR Checklist
- There is a TRW display in my library.
- TRW is featured on my library’s web site, blog and/or MySpace page
- Information about TRW is in my library’s fall newsletter
- I’ve posted announcements, fliers, and brochures all over my library: along shelves, at each checkout station, and bulletin boards. (Tip: Want a great, ready-made poster that you can easily print on any printer? Check out the Print PSAs on the Teen Read Week Web site’s Get Publicity page)
- At my school, I asked to include TRW activities and information in the daily announcements.
- All library staff are knowledgeable about my library’s TRW activities.
- Relevant local organizations have been informed about TRW and your library’s TRW activities, such as the community center, 4-H club, area schools, parent organizations, etc.
- Local VIPs such as town council members and/or state legislators, have been invited to attend any special TRW events.
- Local media outlets such as newspapers, radio stations and TV stations have been informed about TRW and your library’s TRW activities via a press release (see the TRW Web site for samples). You can also ask your local newspaper to print one of YALSA’s PSAs (follow the directions at the Get Publicity page!)
- My Teen Advisory Group (TAG) is involved in promoting TRW by writing letters to the editor, making a commercial for the public access channel, designing and posting flyers, creating and uploading a short informational video for YouTube, etc.
- I or my TAG have asked my town council and/or state’s governor to declare Oct. 14-20th, 2007 Teen Read Week in my town or state (see a sample proclamation on the TRW Web site).
- I have designated a member of my TAG or someone to be the photographer at my TRW events, and I will distribute the photos by posting them on the library’s web site or Flickr account, sending them to the local newspaper and sending them to American Libraries at americanlibraries@ala.org.
- I went to the Teen Read Week wiki and shared my library’s plans so others can be inspired by my ideas and my celebration can be shared by ALA publications or the Public Information Office for promotional use.
If you’ve done all these things, I’d say you are more than ready! Share your plans in the comments.


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